corporate photographer

6 tips to writing your 'About me' video

ONE: BEFORE YOU START WRITING

This is the most important step. Ask yourself, what is the goal of this video. Why are you making the video? Who is the audience? What are the key takeaways that you want to convey? What call to action do you want? With the answers to these questions in mind, you can write your script

TWO: NOTEWORTHY TIPS

  1. Your video should be between 30 seconds and one minute. One minute is the maximum attention span for most viewers watching an about me video

  2. Your about me is not actually about you. It’s about your client. So make sure when you writing your about me, it’s about how you can benefit your potential client. It can still be genuine and engaging. An example would be, instead of “Hi, I’m Louise and I have a degree in accounting and have completed my CPA. I have been in business for 10 years”, you could say “Hi, I’m Louise and as a CPA with over 10 years experience, I would love to help you solve your tax problems”

THREE: INTRODUCE YOURSELF

In a few words, introduce yourself to the viewer and tell them a little bit about who you are and what you do

FOUR: ADD DETAIL

Write about what you do that stands out from your competition. Talk about what you do well and how you add value to your client. You can talk about ways that you can help your client, or you can speak about your clients pain points that you can help remove. There’s a balance between making sure that you cover off everything you have to offer, and making your video short and engaging. It’s better to group offerings into categories and talk about that if the content is getting too long

FIVE: SPEAK ABOUT YOUR WHY

This part of the video gives the viewer a sense of who you are and your personality. You can speak about any particular areas that you specialise in, particular clients that you can help, how long you have been in business and what drives you to do what you do

SIX: CALL TO ACTION

You must end letting the viewer know what you want them to do next. Using verbs is the best approach, for example, ‘call now’ is more impactful than ‘ready to call?’ You can offer something to further engage with the client, like ‘click here to download a free guide’